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Don Draper and the Economy of God – Oikonomics | Noah Stepro

Noah Stepro

Noah Stepro

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(SLIGHT SPOILER ALERT…SLIGHT)

“Family supper at Burger Chef”…This is the brilliant, enticing line for the new fast-food franchise the men and (more prominently) women from Madison Avenue are selling America at the closing of season 7 of Mad Men. This is why we love Mad Men…able to sum up the allusive and leering reality so many of us feel by packaging feelings and fears in order to sell the hope of security, peace, family, and fulfillment we all desperately desire. The secret-sauce (slight pun) is that the sales people proffering such a dream are the very antithesis of the very product they are pushing.

 

For Mad Men fans, we have been through 7 (6 1/2) seasons of ups and downs (mostly downs) with these characters…and one consistent theme that emerged from the first time we saw Don giving his Kodak Carousel pitch to the melt-down with the Hersey’s rep…SPIRITUAL HEALTH MATTERS IN THE WORKPLACE. It is as if AMC created an 85 episode melodrama to convey the importance of soul care and the dangers of the pursuit of wealth, power and sex all any cost.

 

Some friends of mine at 3DM recently published a short book on the idea of Oikonomics…that is the economic exchange that places value in every aspect of our lives, not just our financial worlds. The premise is brilliant and it is one that the likes of Don Draper and Roger Sterling would do well to take note of. In the human economy we have at our disposal five capitals, or resources, to which we can spend and gain as we leverage one or two of them for greater quantity of the others. They are in ascending order:

what-are-the-five480

  1. Financial Capital (Dollars and Cents)

  1. Intellectual Capital (Concepts and Ideas)

  1. Physical Capital (Time and Energy)

  1. Relational Capital (Friends and Family)

  1. Spiritual Capital (Wisdom and Power)

 

We all poses in different measure and pursue these by varying importance. We are also called by Jesus to invest what we have and leverage it to gain the things that matter the most in life…The Kingdom (Mt25.14-30 and Mt13.45-46). I was not born with a high degree of financial capital, but was inherently given a great deal of relational capital from the church I came into as a teenager. I received investment from others and in turn invested in some folks around me…years down the road those relational investments have produced a return in financial, intellectual and spiritual capital. The people from Sterling Cooper certainly have a great deal of Financial and Intellectual Capital…but they are physical, relational and spiritual bankrupt. This is the ultimate ethos of the show.

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This is also why these capitals have an ordering to them…financial capital is very important, but if you don’t have the intellectual power to manage it, it is useless; if you have no time or energy to use your financial capital or relational equity to spend it with what good is it? If you gain the world but lose your soul what good is it? Is this the not-so-subtle message Bert Cooper gives up in the closing of our half season as he is singing “The Best Things in Life Are Free”? The idea behind Oikonomics is that the best things in life do not cost money, but they do require a costly and very worthy investment.

Don Draper and the Economy of God – Oikonomics

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